Rafael Ilishayev

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
Heather Fletcher is senior content editor with Target Marketing.

What makes a professional the 2019 Marketer of the Year? It’s more than them earning your respect. Target Marketing is looking for brand marketers — not vendors or agency professionals — whose careers embody everything that’s great about marketing. We also want your nominations for the brightest Rising Stars.

Yakir Gola and Rafael Ilishayev, co-founders of goPuff are the first to share the title of Target Marketer of the Year. Even though the award usually goes to an individual with a long marketing career, Gola and Ilishayev have already distinguished themselves — finishing college and working 17/7 while sleeping in their warehouse in order to launch their business.

For the second year in a row, our Target Marketer of the Year is the company’s founder. Founders, in this case.

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