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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

We signed up for a six-day cruise from New York to Nassau, Bahamas, over Labor Day. Normally we are not cruise people unless the itinerary is fascinating. But a good offer came from Norwegian Cruise Line, and my wife, Peggy, took it. We knew it would be hurricane season, but we figured if a storm hit, the ship would go somewhere else. We could take a train to New York and avoid the hassle of flying (for a change).

On Aug. 13 and 14 we received a phone call and e-mail announcing a revision in the itinerary:

Due to unscheduled maintenance on the ship's propulsion system, Norwegian Spirit will cancel the call to Grand Bahama Island, Bahamas and instead overnight in Nassau, Bahamas. Please be assured that our technical issue in no way impacts the safe operation of the vessel.

We were given the option of canceling the cruise with no penalty. Those who opted to remain would receive a $50-per-cabin credit for any expenditure on shipboard excluding service charges and casino. OK.

On Aug. 29, two days before we sailed, word came via phone and e-mail that Tropical Storm Hanna was headed for the Bahamas and we would be detoured to Bermuda. OK.

What does this have to do with PR, pricing and marketing?

Plenty.

Note: Denny Hatch responds to all correspondence. Readers respond to “Three 800-Pound Guerrillas” published Aug. 8, 2006, which compared the war in Iraq to the General Motors business model. I enjoyed the “800 Pound Guerilla” piece today and I feel compelled to comment. The unfortunate truth of our current situation is that almost everybody knew it would turn out this way, but nobody had the guts to admit it. Ego and greed have always been, and will always be man’s downfall and those are the two key reasons for our involvement. I appreciate you having the courage to discuss the war in your newsletter.

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