Picasso

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in a report, memo, article, letter or book, you will look like a chump. If your careless work finds its way onto the Internet, it will follow you to the grave.

The story of Warren McDowell, publisher of The Fire Island Journal, delivering 6,000 copies of his semi-weekly newspaper by boat to the retailers of that summer resort grabbed me. Fire Island is a quirky barrier island off Long Island’s South Shore, 32 miles long and half a mile wide. Cars are not permitted on the island. The only way to get there is by ferry, private boat or swimming. The wheeled vehicles of choice are kids’ wagons that carry everything—your luggage, groceries, dry cleaning and babies. Sure, the publisher could get a permit for a delivery truck to drive the beach. But this

Note: Denny Hatch personally replies to all correspondence. Readers respond to “Last Prankster Standing,” published June 28,2006, that described the great British graffitist, Banksy. Another delightful column! May I share with you an office prank that I once pulled off? As it is about direct mail, you may find it of amusement. About 10 years ago I was an Account Executive for the Seattle-based Domain Group. I worked from home in Northern Virginia on accounts generally around Washington and up to New York. I visited Seattle about once a month, but only a few of the more than 150 agency employees knew me except that

Art with a Capital F March 21, 2006: Vol. 2, Issue No. 22 IN THE NEWS Picasso's Daughter Says Drawing Is a Fake Maya Widmaier-Picasso, a daughter of Picasso who authenticates works attributed to him, said yesterday in Paris that a $40,000 drawing purchased by a California man through Costco last year was a fake. —Daphné Angelés and Carol Kino, The New York Times, March 18, 2006 We don't shop at Costco, but I know people who swear by it. My wife, Peggy, and I—with a tiny 16-foot-wide townhouse—cannot buy food in bulk, because we don't have the storage space, nor do

More Blogs