PetskyPrunier LLC

With the buzz about Web 2.0 technologies and interactive marketing as the next new wave, marketers are asking, “What do the numbers say?” In a recent issue of its Marketing Sector Deal Notes, PetskyPrunier LLC notes that merger and acquisition activity in the marketing technology industry increased exponentially in the first half of 2007. According to the report, one reason for this year’s high level of consolidation is “activity within the interactive segment reached a pinnacle, trimming the significant gap between interactive marketing spend and online media consumption.” Deal Notes reported about 10 percent of the total marketing spend in the first half of 2007

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