Paul Vogel

US Postmaster General Patrick Donahoe said today that the mailing industry had to “embrace change” to strive for a more dynamic future, but that USPS would build on its key strength—its delivery network. As the US mailing industry gathered in Orlando, Fla., for this year’s National Postal Forum, Donahoe said technology had to be used as a transformative power to respond to the “astonishing” changes in modern communications.

The U.S. Postal Service is rolling out new shipping and marketing offerings for small businesses, a key growth segment that the money-losing organization is targeting as part of its long-term plan to return to profitability. Here at USPS headquarters on Tuesday, Paul Vogel, president and chief marketing and sales officer of the Postal Service, unveiled a redesigned version of the online shipping application Click-N-Ship and previewed a new version geared especially for small online sellers,

Postal Service customers will be able ship a box for overnight delivery anywhere in the country for one price regardless of weight (up to 70 lbs) starting Jan. 22, 2012. That’s when the Express Mail Flat Rate Box debuts and new Shipping Services prices take effect.

Paul Vogel, the U.S. Postal Service's president-chief marketing/sales officer, sat down with Straightline earlier this month for a lengthy overview on how the Postal Service, faced with severe financial difficulties, can adjust to the future, ensure good service and work more effectively with commercial mailers. “Our issue is we're losing about $8 billion to $9 billion a year,” Vogel said.

In a first-of-its-kind contract the Postal Service and Discover Financial Services have entered into an agreement that will help to retain First-Class Mail and grow Standard Mail volume. On March 15 the Postal Regulatory Commission notified the Postal Service that the agreement could be implemented. This is the first such agreement for domestic market dominant products under the Postal Accountability and Enhancement Act (PAEA).

In a move that is expected to help businesses grow - especially small businesses who currently don't use the mail because they can't afford it - and garner millions of dollars in new revenue for the U.S. Postal Service, the agency announced it is easing the rules on simplified addressing to allow businesses to begin using the format on city delivery routes. Simplified addressing enables business mailers to use mail delivery route information, instead of names and exact addresses, to reach target customer groups in specific areas. It has long been an accepted addressing option on rural routes and

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