Paul Barbagallo Even

By Paul Barbagallo Even though market research firms are exempt from new do-not-call rules, many consumers are still reluctant to participate in phone surveys. Much to the chagrin of the teleservices industry and market research firms, this increasing number of consumer refusals may invalidate research studies that rely on broad and consistent participation. As such, many market researchers are seeking alternative means to compile studies. "The explosive growth of online research is clearly one of the dominant trends in the market research industry," notes J. Walker Smith, president of Yankelovich. According to the most recent Marketing Research Industry Report, in 2003, more

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