Paul Allen

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

My colleague and client, Bob Doscher, loves FSIs. "When a Valassis FSI ('shared mail') goes out, CEOs of love it!" Doscher once said to me. "When these cents-off coupons are delivered, he can look out the window and see the trucks full of his products leaving the warehouse to stock supermarket shelves." FSIs are generally for down-market products and cashed in by those who love savings.

It's still no Facebook, but Google+ usage by people in the United States surged 55 percent from November to December, Experian Hitwise said. The growth lifted Google+ to 49 million visits, the analysis firm said in a tweet yesterday.

Think Before You Act Feb. 2, 2006: Vol. 2, Issue No. 9 IN THE NEWS Multimedia Launch of 'Bubble' Gets Mixed Response An experiment in launching a movie almost simultaneously in the cinema, on cable television and on DVD attracted few theater-goers, although the film has done well in DVD orders, according to its makers. —Sarah McBride, The Wall Street Journal, Jan. 30, 2006 In the film world, the time-honored sequence for release of a new movie is theater distribution first, followed by DVDs for purchase and rental, and finally presentation on cable or network TV. "Bubble" is a low-budget thriller directed by

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