It's one of the major themes we've seen this year among the most successful marketers: The customer's experience is your brand — far more so than anything you say in media, paid or earned. If you don't deliver a great omnichannel experience for your customer, your brand is going to suffer. So what goes into creating those experiences from the point of view of a CMO or brand leader? I have a great chance for you to find out.
TD Bank CMO Patrick McLean stops by the Marketing Garage to talk about where he spends his attention, how TD Bank builds its technology stack, and how digital marketing technology helps create the great customer experience at the heart of "America's Most Convenient Bank" brand.