Patricia Seybold

User-generated content, or UGC, has been one of the hottest trends, and thus, buzzwords in recent years. Part media revolution and part marketing innovation, UGC takes the form of customer product reviews, blogs and sites that allow participants to share images, videos and text (think MySpace, YouTube). Not long ago, at least one of these media forms would have been alien to the masses. Now, UGC is fast becoming commonplace. And that means it’s time for the next acronym. Let’s call it UGP, which stands for user-generated product. (I have no hopes that this term will stick, but seeing that the only catchphrase for this

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