O.J. Simpson

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

USA Today is warning consumers that the most popular content on Facebook could be a scam. And on Friday, it was the publication’s most-read article. So marketers, if you’re already having a hard time with organic reach, it’s about to get even worse.

In 2010, we spent 4 days in Atlantic City. Near where we were staying was a monstrous gleaming glass tower under construction, currently in temporary bankruptcy. This was the Revel hotel and casino with 1,400 rooms. It opened April 2, 2012. Revel is again bankrupt and will close in September along with three other casinos

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