Audience members seemed to enjoy Direct Marketing Day @ Your Desk, if their tweets and show survey comments are any indication. Now that the show is available on-demand today, this "Storify" aggregation of tweets, tips articles, a podcast featuring Nicole Delma of RCRD LBL and more can give new viewers a preview of what they're going to see.
Direct Marketing Day @ Your Desk is proud to announce its all-star morning keynote panel. Taking on the hottest marketing topics of the day starting at 10:15 a.m. on March 15, these four industry leaders will speak about “Truth, Lies and Marketing”: Jared Blank, Vice President, E-Commerce, Tommy Hilfiger; Jordan Cohen, Vice President of Business Development, Pontiflex; Dennis Dayman, Chief Privacy and Security Officer, Eloqua Corporation; and Nicole Delma, Chief Data Officer, RCRD LBL.
Increasing email marketing subscriber engagement by leveraging cross-channel customer data, event-triggered lifecycle marketing programs and social media integration were key themes from an April 2011 Direct Marketing News Email Marketing Strategy Roundtable that was sponsored by StrongMail, a leading provider of online marketing solutions for email marketing and social media. Conducted at Direct Marketing News' New York office on April 7, 2011, the roundtable featured senior email marketing executives from such notable brands as Denihan Hospitality Group, Eastern University, Healthy Directions, National Hockey League, OgilvyOne and Scripps Networks.