Neil Versel

Heather Fletcher is senior content editor with Target Marketing.

Amazon may become even more of a healthcare marketer, with the addition of drug marketing. In considering the product offering, Amazon joins Google and Salesforce in possibly joining the cloud healthcare marketing race.

Google’s parent company, Alphabet, is throwing its heavy weight around in the healthcare space. On Wednesday, healthcare marketers learned that Google’s Alphabet was gobbling up startups in the space.

Marketers and vendors may be ready to recuperate brand reputations when employees go off script on social media, such as posting racist comments on Facebook and Instagram. But what if it’s the CEO? Starting a flame war on … wait for it … LinkedIn?

Salesforce may bring healthcare into the customer-centric reality many marketers already know. The industry had been using payment-oriented software “built to capture charges so hospitals and physician practices can bill insurance companies quickly and accurately,” according to extensive reporting Wednesday by Neil Versel of MedCity News. The Salesforce Health Cloud,

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