See more news releases in: Computer Electronics, Social Media, Advertising, Publishing & Information Services, Small Business Services, Surveys, Polls and Research RatePoint survey reveals one-quarter of SMBs are undecided if their customers spend time on social networking sites NEEDHAM, Mass., Oct. 19 /PRNewswire/ -- Small businesses are unsure about the impact of social networking on reaching customers, according to a recent survey from RatePoint, a leading provider of customer reviews, testimonials and online reputation management services. The survey revealed that while 36 percent of small businesses agree their customers spend time on social networking sites, 27 percent are undecided
For Nationwide Candy, getting helpful information from anonymous site visitors is like finding the prize in a box of Cracker Jack. In fact, sometimes the guests' product reviews are specifically about the molasses-coated popcorn and peanut treat.
The fanciful curlicues adorning the crockery from Boleslawiec, Poland—four hours northwest of Krakow by car—somehow make the dishes appear too delicate to survive much travel. So perhaps the first item readers notice on the testimonial page for Alexandria, Ohio-based Polish Pottery House is how well the company packages its precious cargo. It's these kind of intangible nuggets that businesses can capture through building user-generated content, which can translate to increased customer interaction and sales.