Neal Creighton

Heather Fletcher is senior content editor with Target Marketing.

See more news releases in: Computer Electronics, Social Media, Advertising, Publishing & Information Services, Small Business Services, Surveys, Polls and Research RatePoint survey reveals one-quarter of SMBs are undecided if their customers spend time on social networking sites NEEDHAM, Mass., Oct. 19 /PRNewswire/ -- Small businesses are unsure about the impact of social networking on reaching customers, according to a recent survey from RatePoint, a leading provider of customer reviews, testimonials and online reputation management services. The survey revealed that while 36 percent of small businesses agree their customers spend time on social networking sites, 27 percent are undecided

The fanciful curlicues adorning the crockery from Boleslawiec, Poland—four hours northwest of Krakow by car—somehow make the dishes appear too delicate to survive much travel. So perhaps the first item readers notice on the testimonial page for Alexandria, Ohio-based Polish Pottery House is how well the company packages its precious cargo. It's these kind of intangible nuggets that businesses can capture through building user-generated content, which can translate to increased customer interaction and sales.

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