Nathan Safran

Nathan Safran is the Director of Research for NAPCO Media, the parent company of Target Marketing. Nathan works with clients to help them with their decision support and thought leadership needs. Prior to joining NAPCO, Nathan ran his own market research company, Blue Nile Research and was an Analyst at Forrester Research in the Consumer Product Strategy group.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

How do marketers feel about the year ahead? What kinds of marketing do they think are going to pay off? What kinds do they think aren’t? There’s no better barometer for those questions than Target Marketing’s annual Media Usage Survey. It’s the first thing we work on every year, and every year it provides unique insights into what marketers are thinking and how the year is going to develop.

If you’re looking at what investments to make this year, or trying to convince your colleagues to put the company’s money where your mouth is, take a look at the chart below to find out where other marketers are putting theirs.

Nathan Safran, director of research for NAPCO Media, analyzes and conducts a lot of research for marketers and about marketers. In that process, he gets an uncommon view of what consumer and business prospects are doing, how marketers are reacting to it and where the trends are headed in 2017.

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