Nathan Safran

Nathan Safran is Vice President, Research for NAPCO Media, the parent company of Total Retail. Nathan is a former Forrester Research Analyst with deep experience designing custom research solutions that solve client business problems. 

Nathan works with the subject matter experts across NAPCO’s brands to design research solutions that leverage NAPCO’s engage audiences and provides deep insight. Nathan is a frequent speaker at industry events and his research has been cited in the Wall Street Journal, Reuters, and Fortune Magazine.

How do marketers feel about the year ahead? What kinds of marketing do they think are going to pay off? What kinds do they think aren’t? There’s no better barometer for those questions than Target Marketing’s annual Media Usage Survey. It’s the first thing we work on every year, and every year it provides unique insights into what marketers are thinking and how the year is going to develop.

If you’re looking at what investments to make this year, or trying to convince your colleagues to put the company’s money where your mouth is, take a look at the chart below to find out where other marketers are putting theirs.

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