Nancy Koehn

Heather Fletcher is senior content editor with Target Marketing.

What is it about these buzzwords that speak to the marketer’s soul? Marketers use emotion to get consumers to buy products and services, so it may stand to reason that marketers use the language among themselves. Buzzwords, after all, tap into emotional centers in the right brain, says Harvard Business School professor Nancy Koehn in a 2014 article in the Atlantic.

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