Nancy Kerrigan

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

When I saw that the 2008 rate for a speech by Larry Summers was $45,000 to $135,000, I got to thinking.

Out of curiosity, I started prowling the various Web sites of speakers' bureaus and came to six conclusions:

  1. It seems everybody in the world is available for speeches. Included are political and show business stars, second and third bananas, and hundreds upon hundreds of people I never heard of.
  2. All of these people—luminaries and nobodies—get fees from $1,000 to $1 million, plus expenses.
  3. I used to make a lot of speeches, and all I ever got was expenses and a plaque with my name engraved on it.
  4. I was a damned fool. I was as much a nobody as anybody else and could've picked up some dough if I'd just asked.
  5. If someone invites you to make a speech, think about asking for an honorarium at the very least, if not a fat fee, plus expenses. For Colin Powell, expenses include a private jet along with his $100,000 fee.
  6. The worst that can happen is that no money in the budget exists for fees or expenses. If you refuse, someone will replace you.

Movie critics operate above their pay grade May 23, 2006: Vol. 2, Issue No. 40 IN THE NEWS Has The Da Vinci Code had any good reviews? Stodgy, grim, ponderous. Dreary, droning, dull-witted. Hammy, stilted, solemn, talky, wooden, bloated, plodding, deathly dull, dreary. Or did I do "dreary" already? Forget the Christian right—it's that shadowy global organisation, the Critical Establishment, that has lifted its cassock and dumped unceremoniously on Ron Howard's adaptation of The Da Vinci Code. — Jonathan Gibbs, The Guardian (UK), May 19, 2006 At a direct marketing conference in Orlando I was having lunch with my Norwegian clients and

More Blogs