Twitter is one of the most effective means for conveying information to your customer base, as well as interacting with your customers on a one-on-one basis. Yet even still, after having launched in 2006, many companies (and the people behind their accounts) have trouble understanding how to correctly use hashtags (a word or series of words with a pound sign in front of it, usually indicating a topic) in a way that can help their company effectively reach a larger audience and not disrupt their brand image. Using these rules, you can help mold your use of hashtags in a way that helps your brand, overall.
A strong following on social media is imperative to increase sales and improve service in any industry. Part of building that following is creating and sharing quality and relevant content with your followers. Yet therein lies the issue: A 2 percent open rate on links is considered a good rate in marketing. This means out of 100 followers, you will only have two who actually click on the link. The content you spend your time creating and sharing is not doing you any favors if no one clicks the link that leads to it. Fortunately, there are a number of ways you can increase clicks on the links you share with your following.