A heated debate ensued at the MediaPost Email Insider Summit on the morality of the e-append list growth strategy, highlighted by sharp condemnation from Jordan Cohen, vice president of business development at Pontiflex. “It's not really OK to do,” he said bluntly. It may not be illegal in the U.S.—a conference attendee said it is in Canada—but Cohen said that the Messaging Anti-Abuse Working Group (MAAWG) has come out against it, relating it to spamming.
Global interactive marketing provider ExactTarget will unveil new findings on how consumers are using smartphones, Tablets and PCs to interact with brands on Facebook, Twitter and email during a webinar entitled “The Audience Has Spoken.”
INDIANAPOLISA new study released today by ExactTarget finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Featured in Twitter X-Factors report, a new report by ExactTarget and CoTweet, the survey of more than 1,500 consumers identifies top motivations for following brands on Twitter and provides new insight into consumers’ expectations for interacting with brands online. “Consumers active on Twitter are clearly the most influential online,” said Morgan Stewart, principal, ExactTarget’s research and education group. “What happens on Twitter doesn’t
Last year was certainly one most are glad to see in their rearview mirrors. The economy sagged, consumers tightened their purse strings and marketers’ lives were far from easy. But now that 2010 is in full swing and an uptick lies somewhere on the horizon, it’s time for marketers to take action for a healthier, more profitable year.
E-mail's potential and complexities are both seemingly endless, according to Morgan Stewart, director of research and strategy for the Indianapolis-based e-mail marketing firm ExactTarget. In a presentation he gave at last week's eTail East 2008 conference in Washington, D.C., Stewart offered a number of pointers on how to make e-mail work in real time as a marketing tool. Here are the seven most noteworthy take-away tips: