Mike Uehlein

Heather Fletcher is senior content editor with Target Marketing.

Most of the content marketers see is from other consumers — whether it’s shared or original — rather than straight from marketers, says Mathew Sweezey, a principal of marketing insights with San Francisco-based CRM software provider Salesforce. “Nobody Cares About Your Newsletter: 4 Ways to Break Though the Digital Noise With Mobile Marketing” was actually a bait-and-switch session title.

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