Mike Troiano

By Brian Howard In the not-too-distant future, direct marketing may come to resemble something of a high-wireless act. Exponentially more Americans, young and old, are going mobile—using smart phones, palmtop computing devices and laptop computers that can access the Internet wirelessly—to conduct business and make social arrangements. As this trend develops, reaching customers at the right place may become as important as reaching them at the right time, and just as challenging. All of this, of course, is contingent on marketers not mucking it all up. Mobile devices, by their very nature, are intimate things. They're kept on or near users' bodies—in

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