Michael Sebastian

Heather Fletcher is senior content editor with Target Marketing.

Throw out conventional wisdom that says consumers ignore native ad-labeled content. For publisher Upworthy, "branded" items see 3.5 times more views from site visitors, three times more shares and 2.9 times more attention than its editorial pieces experience, according to Upworthy. In a staff-written, non-promotional, regular editorial article published on July 10, Advertising Age explains why sponsored posts are doing so well.

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