According to Dr. James McQuivey of Forrester Research, a one-minute video is worth 1.8 million words — 1,799,000 more than a picture. Why? Because video is easier to consume than written content. Do I have your attention?
Ask marketers and they'll tell you one of the top priorities for the year is developing and using video more effectively to meet customer's expectations. In fact, according to TopRank Online Marketing, 70 percent of marketers use video regularly and 60 percent rate video as the most effective content tactic out there.
The adoption and strong approval for video content is mainly because the barriers to entry for production are lower than ever before, and because video really works to convert. It's been found, for example, that the simple inclusion of video on a landing page can help you increase conversion by 80 percent.