Michael Dub

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Can you make personal connections at scale? The average human's social sphere is limited to about 150 people, everyone else is just a monkey. And if you can't deliver the experiences to make those connections, your brand's just a monkey too.

I tend to think of Facebook, Twitter and LinkedIn as channels where you don’t have to pay for access to audience if you’re interesting and make them like you. Where you mostly earn your access. Now I’m pretty sure I’ve been wrong in that.

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