Michael Arrington

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Yahoo has fired CEO Carol Bartz, shocking onlookers who had forgotten the company still existed. The news comes on the same day in which TechCrunch founder Michael Arrington may be on the way out the door of his own publication, as parent company AOL considers forcing him out, according to TechCrunch blogger Paris Lemon. Bartz and Arrington once infamously faced off in an interview which dissolved into an exchange of profanities. Neither move should come as a surprise. [Arrington has now been widely reported to be fired by AOL.]

I have to admit that I originally considered "Organic Search Is Dead”—or “Search Marketing Is Dead”—for titles of this post.  But I just can’t. First, I don’t actually believe it IS dead—but is definitely going through a fundamental change.

“Feed the e-mail beast. We all do it, from the time we log on in the morning till late in the day when a last thought needs to be shared with a colleague or friend,” wrote Paul McDougall and Elena Malykhina on InformationWeek.com in 2006. “We’re sending messaging morsels over mobile devices to try to satiate its insatiable appetite. Don’t feed the beast—take off a week, a day, even an hour—and you fall dangerously behind.” Sherry Turkle, Abby Rockefeller Mauzé Professor of the Social Studies of Science and Technology at MIT, once had 2,500 unread e-mails in her inbox and declared “e-mail bankruptcy.” She

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