Melania Trump

Heather Fletcher is senior content editor with Target Marketing.

Marketing moves to where consumers convert, so political ads are moving in droves to Facebook. When I wrote “How Trump Won” in January 2017, the Trump campaign’s digital director credited Facebook as the fundraising powerhouse. Last week, The New York Times’ headline was “How Trump Is Outspending Every 2020 Democrat on Facebook.”

Before President Donald Trump took office, he made it clear during his first press conference that he was divesting himself of his business interests. That’s why on Friday, as Trump took the oath of office, others were objecting to his wife, Melania Trump, announcing her jewelry line on WhiteHouse.gov. Was the First Lady marketing?

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