Megan Brennan

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 
Heather Fletcher is senior content editor with Target Marketing.

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general.

Snail mail is about to pick up the pace and enter real time, says USPS Postmaster General Megan Brennan. Speaking Monday during the National Postal Forum, an industry trade show held this year in Anaheim, Calif., she told direct mailers about a soon-to-come product called "Real Mail Notification," according to EcommerceBytes.com and PostalNews.com.

Happy President's Day, and a warm welcome to the new USPS Postmaster General and Chief Executive Officer Megan Brennan. In a recent letter to USPS employees, upon her term of service beginning February 1, Brennan shared these statements, which I thought would be noteworthy enough to share here.

The U.S. Postal Service announced on Thursday it's moving forward with a $2.1 billion cost-savings plan to consolidate postal plants during the next two years, with consolidations starting in July. The cuts will be limited in 2012, with 48 plants slated to be consolidated or closed in July and August, which will impact 5,000 employees. However, when the plan is fully implemented at the end of 2014, 229 plants will be consolidated or closed and 28,000 jobs will be gone. To customers, the consolidation plans will mean slower mail delivery for the most commonly sent mail—but not until 2014.

Forty-one years ago, Congress told the U.S. Postal Service to start acting like an independent business and pay its own way. Every time the Postal Service tries, something stands in the way: Congress. Facing annual losses of $18.2 billion by 2015 and a possible default this year, the Postal Service has a five-year plan for profitability. It wants to end Saturday mail delivery, close hundreds of letter-sorting facilities and thousands of post offices and consider breaking union contracts to fire employees.

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