Matthew Caldwell

Heather Fletcher is senior content editor with Target Marketing.

Email marketing is an interconnected science. It was the first social channel and lives on in a similar way now, with marketers needing to pay attention to brand continuity on the channels that will appear on smartphones. So here’s a closer look at how email marketers can ensure they’re doing their best with email writing and design in 2018.

With more and more consumers using smartphones and tablets to engage with brands, mobile has quickly become an essential part of the customer experience. But are marketers keeping pace with consumers' wants and needs in the mobile marketplace? Not necessarily

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