Matt Blumberg

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

You might have heard of a big event that happened last week in the USA. No, not THAT one. I’m talking about but the presentation of the Direct Marketing Club of New York’s 2018 Silver Apples honors. Here's more about the awards, from the Silver Apple honorees themselves.

Exhale, just landed from a jam-packed Direct Marketing Association DMA13 conference ... You have to hand it to New Zealanders. For two years' running, that nation's marketing practitioners have nailed a Diamond ECHO from the Direct Marketing Association's International ECHO Awards, which were presented last week during DMA13, the association's annual conference in Chicago.

If anyone ever tells you that there are no rock stars in the field of data and analytics, you can tell them that they’re absolutely wrong. On Monday night, “Spreadsheet Psychic” Nate Silver held a huge audience spellbound during his presentation on the “future” of predicting the future with big data ... Nate pointed out that bad things can happen when marketers and investors put too much trust in faulty data. For example, during the market crash of 2008, many investors relied on incorrect assumptions

The Direct Marketing Association (DMA), the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing, is pleased to announce that Linda A. Woolley has taken the helm as DMA’s president and CEO, effective immediately. Woolley had served as DMA’s acting president and CEO since May 14, 2012.

Return Path today launched the world's largest ISP anti-phishing program, which includes AOL, Libero, Microsoft, Synacor, UOL and Yahoo!. Return Path's ISP Anti-Phishing Program enables ISPs around the world to adopt the new DMARC email authentication standard more quickly, protect their customers against phishing attacks, protect their own brand against spear phishing and improve overall trust in email as a communication channel.

NEW YORK—The Direct Marketing Association (DMA) today announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye. To help with the transition, Kimmel will continue as President Emeritus of the DMA and will serve in a senior advisory capacity. DMA Executive Vice President of Washington Operations, Linda Woolley, will become the organization’s acting President and CEO.

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