Masterfile

By Irene Chernassky Although technology has long threatened to do away with face-to-face communication, the availability of video and phone conferencing has yet to curb the need for professionals to gather with peers to exchange ideas, introduce new products or share business best practices. Meeting and event planners are the key to making those face-to-face meetings happen, whether in the shape of large industry trade shows, small-scale seminars or even coordinating that technical wonder, the webinar. In fact, according to Corporate Meetings & Incentives magazine, a trade publication targeting the decision makers involved in planning meetings, incentives and conventions, this is a growing

By Paul Barbagallo He is the dad who prepares a bait and tackle box with his son at dawn, the woman who returns to the office Monday morning with a fresh tan, and the man who has saltwater bounding through his veins. The boater demographic, albeit heterogeneous, composes an extremely profitable segment of the buying population. Whether their maritime hobby calls for a quality-time cruise with the family or a weekend fishing jaunt with the guys, boaters are great prospects for a variety of offers. People who race sailboats are a sizable market as well, although somewhat different in makeup. However, many

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