With more than 2 billion users on Facebook, how can hotel marketers afford not to be on Facebook? That’s the question Mary Smith, digital marketing representative at Ard Na Sidhe in Ireland, asked and answered on Tuesday.
Let's assume you've got to write a lead-generation letter or e-mail that must convince prospects to download a whitepaper from your website. How do you go about it?
by Eric Cohen To understand how to develop a database marketing solution, it's important to first understand what a database marketing system is and how it can positively impact your business. A database marketing system starts first with the data you have in your customer database. Take Inventory: What Do You Have? Similar to taking an inventory of products, you should inventory your data. Your data may be centrally stored and managed in one place, or it may be distributed throughout your business, as well as potentially stored in the databases of your business partners. Identifying the sources of data, and understanding how that