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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

The amazing, unbelievable story of the Henokiens IN THE NEWS NEW YORK -- Rupert Murdoch is becoming publisher of the New York Post, replacing his 33-year-old son Lachlan, who abruptly resigned last week. --Associated Press Aug. 1, 2005 The bitter battle has all the hallmarks of a classic family drama. It pits the toddler children of Mr. Murdoch and Ms. Deng, a Chinese-born woman in her mid-30s, against Mr. Murdoch's children from his first two marriages. One of the key debates: Who should inherit the family's $6 billion fortune and Mr. Murdoch's control of News Corp.? Should it be just the media titan's adult

By Brian Howard When Anthrax Crashed SunGard's Direct Mail Lead-qualification Efforts, the Data Services Company Picked up the Phone and Hasn't Looked Back. Of all that was lost in the wreckage of September 11, 2001, there was, miraculously, very little data on the casualty list. Cold comfort, that. In the weeks and months following the terrorist attacks, you'd have been hard pressed to find a soul, pundit or otherwise, willing to suggest any sort of silver lining, much less a financial data-related one. But allowed a little distance, it feels OK to look back and

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