Martin Shkreli

Heather Fletcher is senior content editor with Target Marketing.

False marketing doesn’t pay. On Wednesday, downgraded a member of its billionaires list, Theranos CEO Elizabeth Holmes, now listing her as having an estimated net worth of “nothing.” Nada. Zilch. Zero.

In a Budweiser Super Bowl commercial leaked ahead of Sunday’s game, soft lighting shines on a white tablecloth as, behind it, actress Helen Mirren sits regally on a bench seat that's oddly reminiscent of the ones used by Dos Equis spokesman “The Most Interesting Man in the World.”

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