Mark Gauthier

Coming up with a teaser that conveys the value and tenor of your product—and lures prospects inside—can be a challenge for any company. Especially if you're trying to sell a niche product that's somewhat weighty. Archaeology magazine, a publication of recent discoveries and controversies in the world of archaeology, seems to have conquered that direct mail conundrum (202ARCHAE0604X). Its new #10 double poly envelope control offering a risk-free issue was unearthed in the Who's Mailing What! Archive in July wearing the enticing teaser, "Long before Hannibal Lecter, there was the 'Colorado Cannibal.' We knew he was a maneater. But was he a murderer too?"

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