Margaret Rose Roberts

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

by Denny Hatch Space advertising is a viable medium for acquiring new customers and donors. Here are some basics for direct marketers: Space Ads: Advantages 1 Use a space ad, and your offer can be in your prospects' hands quickly—in a couple of days if you run in a daily newspaper, or a couple of weeks if you place it in a weekly. 2 Your offer is in everyone's hands at the same time. Be aware that this also can be a disadvantage if you're not set up to handle a rush of orders. 3 With space, you can reach the same audiences

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