by Denny Hatch Space advertising is a viable medium for acquiring new customers and donors. Here are some basics for direct marketers: Space Ads: Advantages 1 Use a space ad, and your offer can be in your prospects' hands quickly—in a couple of days if you run in a daily newspaper, or a couple of weeks if you place it in a weekly. 2 Your offer is in everyone's hands at the same time. Be aware that this also can be a disadvantage if you're not set up to handle a rush of orders. 3 With space, you can reach the same audiences
Margaret Rose Roberts
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico