Laughter is contagious — and for Kohl’s, so is the brand awareness that comes with helping an overjoyed Chewbacca fan celebrate her birthday. On Thursday, a giggling Candace Payne used Facebook Live to tell her “friends on the Internet Webs” about the mask in a “Star Wars” box that she’s just bought
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico