Brands are working with a new breed of celebrity endorsers — the Internet “influencer.” Usually followed by consumers for expertise on a certain topic, these influencers have large audiences who marketers would like to reach. To that end, marketers pay influencers to endorse their brands. Here’s some advice for brands, straight from the influencers.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico