Louis Sullivan

When you think of a museum, do you think of stodgy, Greco-Roman columns housing celebrated relics from the past or sleek, white buildings with art nouveau inside? Each kind usually comes with not only a different legacy, but also a different donor base. A recent Art Institute of Chicago mailing strikes a refreshing balance between the sanctity of the museum’s fundraising appeal and a modern, graphic design aesthetic. The mailer comes in a traditional-looking 6˝ x 9˝ envelope, labeled only with the Institute’s return address, and inside is a gate-folded main component on heavy white cardstock, a reply postcard on the same stock

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