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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

As an author, I adore Amazon. It is easy, quick and cheap to get a book printed. A book gets its own landing page. A title never goes out of print and is available 24/7. Amazon promotes the hell out of the books it sells. Reviews are right there to help with the buying decision. Amazon's patented one-click ordering makes it a breeze to order. Prices are terrific.

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