A few takeaways from the Integrated Marketing Virtual show which stuck with me as particularly helpful for copywriting purposes.
Lisa Nirell, President of EnergizeGrowth and the morning keynote speaker for the upcoming Integrated Marketing Virtual Conference, just launched the third annual CMO Innovation Trends survey. The study will help senior marketers learn what growth and innovation opportunities their peers are facing in the industry today.
In a time when marketers are being pushed to consider more data, market through more channels, answer harder questions and generally DO more in every aspect of their jobs, it's worth asking: Is the chaos killing your marketing? Lisa Nirell, author of the book "The Mindful Marketer," believes it is.