Linda Stanley

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Note: Denny Hatch personally replies to all correspondence. A reader responds to “Women Take Over at Last!” published June 6, 2006, which looked at Katie Couric’s appointment as sole anchor of the “CBS Evening News.” “Couric, with her street smarts, compassion and courage, is poised to change the face of network news and reignite the flame of Murrow’s torch, making it burn brighter than ever.” You must be kidding! Murrow made it his business to learn, study, question & directly experience world events … and he had hundreds of private world wide sources to find out what was going on. Today’s TV “news” organizations are known for

Cingular to bite the dust, joining Marshall Field's and NDL May 4, 2006: Vol. 2, Issue No. 35 IN THE NEWS AT&T Plans to Kill Cingular Brand But Analysts See Change of 'Cingular' to 'AT&T Wireless' as Mistake SAN FRANCISCO ( -- It cost $4 billion to turn it into one of the best known names in the country, a future-forward, dynamic brand with a strong connection to young consumers and a share lead in the wireless marketplace. Yet, in 2007, Cingular will be tossed aside like an old sock. —Alice Z. Cuneo,, May 2, 2006 Reviving the past Famous

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