L.L.Bean is in the middle of a political skirmish over its namesake heiress and her support of President-elect Donald Trump.
Leon Leonwood Bean
I may have coined a phrase: "Comfort Copy." Embedded in advertising headlines and promotional copy, the hype, benefits, excitement and urgency should be calming words that answer the lurking question in the minds of customers and prospects:
Branding commonly is considered a critical part of any successful business these days, yet many people still view it as merely a creative endeavor. It’s something people dressed in black and armed with logos, typefaces and fancy color palettes do behind closed doors. But the truth is, branding is just as much about strategy as it is about tactics. It’s thinking and execution. It’s left brain plus right brain. It’s logic plus magic. You need to approach it from both sides to get the full impact from your branding efforts.