Leah Chandler

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Who can say no to the idea of vacationing somewhere beautiful and inviting? In this episode of "What Were They Thinking?" Melissa shares the first campaign from Puerto Rico's recently formed nonprofit destination marketing organization (DMO), Discover Puerto Rico. The new brand campaign, "Have We Met Yet?" launched in April, and is the first marketing campaign in 5-plus years by the Island.

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