Laurie B. Beasley

By Laurie B. Beasley and Carol Worthington-Levy StayWell/Krames is a respected name in health-care publishing, creating and selling a wide range of instructional literature directly to doctors, physical therapists, medical groups, hospitals, etc. It's possible you've received a StayWell/Krames pamphlet or brochure during a visit to your doctor's office. StayWell's direct marketing programs emanated from its marketing department, which had developed campaigns and tested aggressively for a number of years, and knew how to track response. However, with its control package (similar in format and approach throughout all medical specialties), response rates were dropping off. After attempting to beat the control with its internal

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