Lauren Johnson

Heather Fletcher is senior content editor with Target Marketing.

Brand representatives, sick of seeing their ads playing before the video of the body of someone who recently committed suicide shows up on consumers’ screens, are getting their wish for tighter content enforcement from YouTube.

A Merkle executive at the 2013 Mobile Marketing Association Forum San Francisco said mobile marketers can marry real-time and personal analytics to make the most of Big Data. During the “How to Leverage Big Data in the Mobile World” session, the executive spoke about the best ways for marketers to dig into their analytics to drive results. Additionally, the executive discussed which types of information are most important to include in mobile reporting. “If you want to be successful with Big Data and mobile, there are two things that you need to do,” said Jennifer Veesenmeyer, vice president of digital

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