Laura Patterson

The toughest marketing challenge of all is marketing you, and the purpose of this blog is to help marketing superstars, like you, conquer that challenge and excel in your career.

Passionate about direct marketing and helping people find jobs, Michelle Robin has translated her extensive B-to-B marketing background into a career focused on her true love: creating powerful career marketing documents that lead to interviews at her clients’ target organizations. As Chief Career Brand Officer at Brand Your Career, she works with executive-level sales and marketing professionals across the U.S., and helps them discover their personal brand and fast track their job search.

An award-winning and dual-certified resume writer (NCRW and PARW), Michelle’s work has been published in the book, Modernize Your Resume: Get Noticed...Get Hired.

Need help discovering your personal brand? Download Michelle’s free Personal Branding Workbook. Just launching your job search? Get 26 action-packed tips to accelerate your marketing job search. You can also connect with Michelle on Twitter, LinkedIn, or email.

Today’s marketing industry is growing and changing at lightning speed. Marketing leaders are looking for key skills, attributes and characteristics when building their dream teams. So whether you’re searching for a new job at a different company or trying to accelerate your career at your current one, it’s time to get real about what it takes to achieve your career goals.

Customer-centricity generally is defined as organizing your business around the needs of your customers. Clearly, there’s a lot of room for interpretation here, but most database marketing consultants point to Best Buy’s 2005 stores overhaul as the shining example of what it means to be customer-centric. After studying its customer base and testing the resulting approach in laboratory stores, the consumer electronics chain tailored 100 or more of its stores around the needs of five customer segments it identified as most important to the company’s success. Everything from the store layout to the background music, signage, type of staff hired and exact mix of merchandise is centered around serving these key segments.

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