Larry Goldman

 Microsoft Corp.  today announced its growing ecosystem of independent software vendors (ISV) and systems integrator (SI) partners within the telecommunications industry. Ericsson, Convergys Corp., MetraTech Corp., Redknee Inc. and Tech Mahindra Ltd. have all selected Microsoft Dynamics CRM as a customer care component of their existing business support systems solutions, helping ensure service provider customers worldwide are able to support

By Lisa A. Yorgey The technology and strategy are in place; now it's time to see a return on your customer relationship management (CRM) investment. "Companies' CRM investment decisions in 2002 will be driven by the need to produce measurable business results within IT and marketing departments that face mounting budget pressures," report executives at Braun Consulting, a Chicago-based professional services firm. Based on its work on combining CRM technology with business strategy for its clients, Braun executives cite the following 10 CRM trends as potentially having the greatest impact in 2002. 1. In a down economy, highly successful companies will invest more

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