King

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

StrongMail, a leading provider of marketing solutions for email marketing and social media, today announced the results of its “2011 Marketing Trends” survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year. Conducted in November 2010, 925 business leaders participated in the global survey. According to the survey, half of businesses plan to increase their marketing budgets in 2011, and another 43% plan to maintain current levels. Only 7% of respondents plan to decrease marketing budgets, a significant improvement over the 11% reported in last year's survey. Despite budget increases,

Would you admit to having seen the movie “Gigli”? I asked that question of more than 5,000 people during my book tour for “Waiting For Your Cat To Bark?” but I can count the number of hands that went up with my fingers. Before “Gigli” was released, Ben Affleck and Jennifer Lopez were superstars. Every magazine cover seemed to feature their Hollywood romance. They were a movie marketer’s dream. They had the winning formula. Then, the movie hit the theaters. Within hours of the first showing, word of mouth spread via cell phone, IM and online reviews. When it opened on the West coast, word got

By Christen Gruebel Oh, the plight of poor, misunderstood postage. You certainly can't send mail without it. In truth, an outer envelope looks rather bare with an empty upper-right-hand corner; yet, mailers seem to harbor mixed feelings over just how neutral this territory actually is. One camp regards postage as nothing more than an expenditure, perhaps part of a tertiary round of testing (at best) reserved for only the largest mailers with equally large budgets. Others raise postage out of the confines of inconsequence and deem it an integral part of creative development. Caroline Zimmermann, president and CEO of The Zimmermann Agency,

Is it smart to dump all over your customers? Oct. 27, 2005: Vol. 1, Issue No. 43 IN THE NEWS AirTran Airways says it may stop serving Anheuser-Busch Cos. products on its flights to protest a radio ad for Bud Lite that ridicules discount airlines and their pilots. --Scott McCartney "Discount Air Carrier May Bump Bud Lite Over Air-Safety Joke" The Wall Street Journal, Oct. 24, 2005 What follows is the script of a radio commercial for Bud Lite that the discount airlines objected to. Bud Lite Presents Real Men of Genius Today we salute

More Blogs