With Paul Barbagallo Direct marketing veteran Michael Aronowitz was named executive director of the Association for Interactive Marketing (AIM) in late August, the Internet-focused subsidiary of the Direct Marketing Association (DMA). Aronowitz began his career with Concepts in Color, a post-production facility for direct mail catalogs and in-store circulars. In 1990, he founded his own direct mail agency, Zmicheals, which helped catalogers with graphic design. In 1998, he spun off www.saleoutlet.com, a provider of interactive marketing products for retailers such as Wal-Mart, Woolworth's and Family Dollar. In 2002, Aronowitz joined Monster Worldwide, where he was responsible for the directional interactive arm of
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico