In 2015, technology is more at the center of daily life than ever. This is just as true—if not more so—for the cutting-edge marketer. To find out what is most important, we asked experts in a number of marketing disciplines to weigh in and answer the questions we hear most. We asked Kevin Lee, CEO of Didit the following question about SEO:
Content marketing is the most important trend in our media usage survey, and it's not even a media channel. It's a strategy that leverages several digital channels and marketing tactics, and it has become even more popular in 2014 than it was last year: 89 percent of our respondents engage in content marketing, and 65 percent are budgeting more for it.
Pandas, Penguins and Humming Birds, oh my! Trying to follow search engine optimization (SEO) best practices in 2013 was like a watching a marathon of When Animals Attack. What the heck does it take to make it to the top of your customer's and prospects top searches?
Join SEO gurus Martin Laetsch and Kevin Lee on this can't-miss webinar as they discuss how the search landscape has changed in 2014, and how smart marketers are winning! You'll hear:
- Why keywords are out, and content is king of the new SEO
- How to make content your customers, and Google, are already searching for
- Will responsive design save or kill your search ranking?
- Why social success is essential to your search success in 2014
- The reason a syndication strategy may be even more important than SEO to your search rankings!
Sponsored by Act-On Software
Click here to view this free webinar today!
B-to-B marketers have unique search engine marketing (SEM) concerns, and those need to be singled out as a separate discipline.
It's a mistake to silo analytics by channel—multichannel and cross-channel touchpoints should receive appropriate attribution for sales. That's the viewpoint many direct marketers and their vendors shared with colleagues recently, despite the fact that all were attending the search-centric SES Conference & Expo.
To fully take advantage of search engine marketing, it is useful to know the segmentation potentials of each major search engine. These six tips will help you target high-value customer segments through SEM. Split the landing pages: Search engine optimization pages need to be legible by search engines, while the best-performing pay-per-click pages may use Flash animation or an image with very little copy. Research: Use your inbound organic keywords as a starting point for PPC efforts. Generate content: If a PPC keyword brings high-quality traffic, consider building a portion of your site dedicated to that keyword for organic traffic. Implement microsites: They are