Kevin Kelly

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

"To be good at the digital and physical is what the future's about. ... Get used to living in the in-between." That was something Beth Comstock, vice chair of GE, said during her keynote at &THEN16. And it really got me thinking: Marketers are living in a whole lot of in-betweens. It's not just the in-between of physical and digital. We're also on the cusp of an AI revolution.

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